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Interesting the way that he appoints success with success of marketing, because that's all EA's strategy is, really. Marketing.

I can't say there is anything interesting to add about the article, aside it gives an insight at how EA's CEO views his job and games. Products that need to be marketed.

But to be fair, that is what is supposed to be their job: publish the damn game. It's the developer's job to make that happen. Of course, when the latter starts interfering with the former is where the problem starts.

How many releases are of Madden NFL? It's interesting that it doesn't seem to occur to him that re-releasing a slightly-spiced up version of the same game since 2006 might not be enough for your average consumer to be interested. He just believes that " take game + marketing = success".

EDIT: I just realised: he oversaturated the market. His market, the market that EA has used heavy-handed corporate strategies to win. His very own monopolised niche market and he oversaturated it!